Nuance and new media: the challenge of e-books

If a writer sends a message in the new media galaxy, can it be heard? It’s not as if (like the tree in the proverbial forest) there isn’t anyone listening. It’s a highly populated and active space. It’s a space that readers frequent and a space where they spend money. It’s a space, it seems, […]

Molecular verticality: trends in book marketing

‘I think molecular specialisation is the only way that book publishers are going to survive in something that resembles their traditional format,’ says Anne Treasure, a digital marketing enthusiast. This molecular specialisation is spawning vertical marketing – or customer / reader focused marketing. In the context of publishing vertical marketing recognises, as Mike Shatzkin writes […]

On poetic openings: Katie Keys

‘My preference for poetry is to find the fewest words to say the biggest thing. To carve it down until you’ve got something that evokes a much bigger world and opens it up rather than closes it,’ says poet, Katie Keys. True to her preference, Keys’ poems are tiny (less than 140 characters). She harnesses […]

Oh the technology

I’m pining for an old phone with a handset – one that enables a suction-cupped ‘bug’ to be kissed to the receiver and has just one wire that goes to the recorder. My new-media set up of cords, adaptors, headphones, mobile phone and digital voice recorder is not working today. In fact it’s immersing us […]

Your work could be special at Penguin

‘This is possibly a golden age for a book publishing model,’ says Ben Ball, Director of Publishing, Penguin Group Australia. He’s referring to digital-only distribution of long form work. At Penguin they’re called Penguin Specials. As the website blurb says they’re e-books, ‘designed to fill a gap… to be read over a long commute or […]

Mini-magazines and long form distribution

There’s a session at the NonfictioNow conference that couldn’t be more appropriate for this blog: ‘Longform Nonfiction and Online Distribution’. Four emerging practitioners of the non-fiction form will, ‘explore the role that reading and writing online have [in influencing their] work, while engaging in a form of cultural activism, in which writers are found fighting […]

If you want to be a writer, you have to be a reader

Are you reading as much as you’re writing? And if you are, what are you reading? Are you reading – and buying – the kinds of publications you want to be published in as a writer)? ‘So many people want to write, and less want to read,’ says Amy Espeseth, writer (Sufficient Grace, Trouble Telling […]

Small and indie publishers unite!

I’ve been trying to imagine a world without small and independent publishers. I can’t do it. I’ve tried to draw parallels. For example, I’ve wondered if it’s like a world without electricity, or a world without roses to smell. But neither is an appropriate comparison. When I try to imagine a world without these publishers […]

Tablet effects: opportunities with Editia

In late 2009 Charlotte Harper became obsessed with Twitter. ‘I was just sitting on Twitter on my iPhone for hours on end,’ she says. 140-character quips, thoughts and headlines streamed down her screen. Then she noticed a hashtag #appletablet. ‘People [were] talking about how this apple device was coming, and [that] it was going to […]

Make way for long form

I have two TVs in my garage. They sit near the door, one covered in an old blue and white striped sheet. They’ve been there on two years now. A thick lick of dust has formed on the sheet. Every time I open the garage door – just after I feel its cool air on […]