Nuance and new media: the challenge of e-books

If a writer sends a message in the new media galaxy, can it be heard? It’s not as if (like the tree in the proverbial forest) there isn’t anyone listening. It’s a highly populated and active space. It’s a space that readers frequent and a space where they spend money. It’s a space, it seems, […]

Molecular verticality: trends in book marketing

‘I think molecular specialisation is the only way that book publishers are going to survive in something that resembles their traditional format,’ says Anne Treasure, a digital marketing enthusiast. This molecular specialisation is spawning vertical marketing – or customer / reader focused marketing. In the context of publishing vertical marketing recognises, as Mike Shatzkin writes […]

On being underrated (the MUBA)

For Christmas last year Wayne Macauley’s partner gave him a t-shirt printed with the words Most Underrated 2012. ‘I don’t wear it out that often but it’s a beautiful thing,’ Macauley quips. The t-shirt is a reference to last year’s inaugural Most Underrated Book Award (MUBA) which Macauley won for his novel The Cook. ‘[The […]

Social situation, business corporation: Promoting your work on Facebook

On one level, Facebook is a social situation (a virtual place where writers can combat some of the isolation our environments bring). There we can chat, network, share ideas, research and find inspiration. But Facebook is also a business tool. It has potential to deliver us to new readers and (in the case of self-published […]

Social limits

A challenge to being an aspiring writer in the new media galaxy is in building a platform. These three words refer to being active in social media rather than writing well, generating good ideas, being approachable or reliable. As much as I love the tweets and enjoy Facebook, the words build a platform always evoke swirls […]

Goodwill hunting

In March this year I undertook an unusual project that merged long form non-fiction and fundraising. I tried to sell my long form article After Shock (about my experience of the 2011 earthquake, tsunami and nuclear meltdown in Japan) to raise money for victims. It was an idea that appeared in the lead-up to the […]

E-books: starting with a big bang

New media technology empowers writers to avail their work to billions of readers and tap new sources of income. Well… in theory anyhow. The truth is it’s difficult to reach readers and get an income. If you simply publish they will not come. For any chance of readers (and returns) you’ll have to do some […]

A voice from the future

‘Cliff hanger’ and ‘conference’ are words that don’t often play in the same scenario. But when Malcolm Neil was cut off mid-presentation at last week’s Independent Publishers Conference these words came to mind. Neil is Director, Content Acquisition and Publisher Relations, APAC at Kobo Inc. Kobo provides e-reading services (including e-readers and e-books) to over […]

Mini-magazines and long form distribution

There’s a session at the NonfictioNow conference that couldn’t be more appropriate for this blog: ‘Longform Nonfiction and Online Distribution’. Four emerging practitioners of the non-fiction form will, ‘explore the role that reading and writing online have [in influencing their] work, while engaging in a form of cultural activism, in which writers are found fighting […]

Tweet like it’s 1999

Writers’ lore states that though writing for publication is a challenge, the bigger challenge is in promoting your published work: getting sales and readers. Without the support or contacts of a big publishing house, promoting your work as a self-published writer surely has to be harder. I imagine self-published writers as lone hitchhikers, holding their […]