Sinking independents into libraries

There’s a quote on the Internet that is attributed to Virginia Woolf. ‘I ransack public libraries, and find them full of sunk treasure,’ it reads. In order to find its source I paste the full quote into a search box, held together by inverted commas. ‘Did you mean: “I ransack public libraries, and find them […]

Molecular verticality: trends in book marketing

‘I think molecular specialisation is the only way that book publishers are going to survive in something that resembles their traditional format,’ says Anne Treasure, a digital marketing enthusiast. This molecular specialisation is spawning vertical marketing – or customer / reader focused marketing. In the context of publishing vertical marketing recognises, as Mike Shatzkin writes […]

Exploding the margins

There was a time some years ago when I burned with annoyance when, upon opening a library book, I would discover that a previous reader – or readers – had marked up all of the salient points, underlining key words and phrases with scribbles in pen. Little did I know that I was experiencing ‘social […]

Social situation, business corporation: Promoting your work on Facebook

On one level, Facebook is a social situation (a virtual place where writers can combat some of the isolation our environments bring). There we can chat, network, share ideas, research and find inspiration. But Facebook is also a business tool. It has potential to deliver us to new readers and (in the case of self-published […]

A rocket around the future of long form

It’s time for our annual orbit around the future of long form. In last year’s post, The Future of Long Form: An Odyssey we visited seven virtual space stations in the new media galaxy. This year we’ll fly past each one in a rocket travelling at 475 kilometres a minute. We’re cleared for launch and […]

Social limits

A challenge to being an aspiring writer in the new media galaxy is in building a platform. These three words refer to being active in social media rather than writing well, generating good ideas, being approachable or reliable. As much as I love the tweets and enjoy Facebook, the words build a platform always evoke swirls […]

E-books: starting with a big bang

New media technology empowers writers to avail their work to billions of readers and tap new sources of income. Well… in theory anyhow. The truth is it’s difficult to reach readers and get an income. If you simply publish they will not come. For any chance of readers (and returns) you’ll have to do some […]

A contractual obligation

Looking from a tall city window I see the uniform shape of panes in the building opposite. Each gives me a little scene (of desks, chairs, shelving and cabinets) in a cookie-cutter tableau. I see a world of difference between these offices and my humble desk at home. It’s a distance from ‘business’ that is […]

A big change

‘The book of my enemy has been remaindered / And I am pleased,’ wrote Clive James in his 2003 poem of the same title. Ten years ago, the remainder table was considered a literary backwash. It was reasonable for James to use it as a place to celebrate the failure of a literary foe. But […]