On stories, seasons and the future of long form

‘It’s a little overcast and there is greenery on the trees – which is lovely,’ Anna Hiatt says of her New York City surrounds. ‘We’ve had the longest winter.’ As she speaks I look through my window onto a suburban Melbourne fence. Autumn leaves fall from vines in the dappled morning sun. Hiatt and I […]

Nuance and new media: the challenge of e-books

If a writer sends a message in the new media galaxy, can it be heard? It’s not as if (like the tree in the proverbial forest) there isn’t anyone listening. It’s a highly populated and active space. It’s a space that readers frequent and a space where they spend money. It’s a space, it seems, […]

Molecular verticality: trends in book marketing

‘I think molecular specialisation is the only way that book publishers are going to survive in something that resembles their traditional format,’ says Anne Treasure, a digital marketing enthusiast. This molecular specialisation is spawning vertical marketing – or customer / reader focused marketing. In the context of publishing vertical marketing recognises, as Mike Shatzkin writes […]

Exploding the margins

There was a time some years ago when I burned with annoyance when, upon opening a library book, I would discover that a previous reader – or readers – had marked up all of the salient points, underlining key words and phrases with scribbles in pen. Little did I know that I was experiencing ‘social […]

Social situation, business corporation: Promoting your work on Facebook

On one level, Facebook is a social situation (a virtual place where writers can combat some of the isolation our environments bring). There we can chat, network, share ideas, research and find inspiration. But Facebook is also a business tool. It has potential to deliver us to new readers and (in the case of self-published […]

On poetic openings: Katie Keys

‘My preference for poetry is to find the fewest words to say the biggest thing. To carve it down until you’ve got something that evokes a much bigger world and opens it up rather than closes it,’ says poet, Katie Keys. True to her preference, Keys’ poems are tiny (less than 140 characters). She harnesses […]

A rocket around the future of long form

It’s time for our annual orbit around the future of long form. In last year’s post, The Future of Long Form: An Odyssey we visited seven virtual space stations in the new media galaxy. This year we’ll fly past each one in a rocket travelling at 475 kilometres a minute. We’re cleared for launch and […]

Social limits

A challenge to being an aspiring writer in the new media galaxy is in building a platform. These three words refer to being active in social media rather than writing well, generating good ideas, being approachable or reliable. As much as I love the tweets and enjoy Facebook, the words build a platform always evoke swirls […]

Goodwill hunting

In March this year I undertook an unusual project that merged long form non-fiction and fundraising. I tried to sell my long form article After Shock (about my experience of the 2011 earthquake, tsunami and nuclear meltdown in Japan) to raise money for victims. It was an idea that appeared in the lead-up to the […]